Cathay Pacific Airways unveiled a new line-up of inflight sales items for the upcoming season recently. From cosmetics and skincare products to suitcases, Christmas hampers and premium French black truffles. The full range of more than 300 products, with more than 150 new items and a number of limited-edition or Cathay Pacific-exclusive items, will be presented in the October-December issue of Discover the Shop, the airline’s inflight shopping magazine.
In addition to inflight dining and entertainment, inflight shopping has become an integral part of the overall passenger experience. Trends have changed in recent years, in line with changing passenger tastes and lifestyles, and inflight sales is now about much more than duty-free shopping. Cathay Pacific has worked hard to transform inflight shopping over the years. From simply selling duty-free alcohol, perfumes or cigarettes, the airline has moved to offering passengers a more sophisticated shopping experience with an ever-increasing choice.
Today Cathay Pacific offers more than 300 items in its inflight sales programme, featuring variety of products. It caters for passengers’ needs in a variety of ways with exclusivity in the upcoming season, close to 100 products are only available on either Cathay Pacific or the duty-free market, many of which are limited-edition items and close to 25% of the products are at a lower price than what is offered in the local or duty-free market.
Promotions and incentives such as discounts, lucky draws and special mileage redemption are regularly offered to make inflight shopping more rewarding. A free delivery service will be made available in the upcoming season, complemented by a special mileage redemption programme and the chance to win a trip to Provence.
Online pre-flight ordering and a home delivery service were launched by the airline a few years ago to make inflight shopping more convenient and comprehensive. Today the airline provides home delivery services in Hong Kong, Mainland China, Japan, Singapore, South Korea and Taiwan. In the upcoming season, passengers can even have French black truffle flown fresh from France with free delivery service to their home.