Jaeger-LeCoultre’s iconic Reverso watch as a witness of its epoch in <Belle du Seigneur> movie. No frills, no fuss: just a perfectly classic watch ideally sized to match men’s tastes, and also entirely in tune with the current trend towards the sheer simplicity of pure, clean lines. The Reverso Classique was chosen to fit the style of Solal, played by Jonathan Rhys-Meyers, in a free film adaptation of Albert Cohen’s novel Belle du Seigneur releasing June 19th. The epic tale about Ariane, a married Swiss woman (played by Natalia Vodianova) who has a love-affair with a high-ranking official Solal takes place in the 1930s.
It is exactly during that same decade that the Reverso watch was born at the Swiss Manufacture Jaeger-LeCoultre and instantly became recognizable for its Art Deco aesthetic expressing the elegance that men were seeking at the time. No less legendary is the special relationship that each Reverso enjoys with its wearer. Beyond the obvious tactile bond of the gesture required to pivot the swiveling case, the watch in its classic incarnation offers a unique space for personalisation. Owners can have a monogram, coat of arms or any other personal motif engraved on the case-back, a completely bespoke watch.
It’s no surprise that another iconic object created by Jaeger-LeCoultre at the time have become an inspiration for the movie set designers that had to recreate the atmosphere of the 1930s: an Atmos Classique makes a perfect appearance on the set. A clock movement is designed to run for several centuries without wearing out or requiring any external intervention: the energy required to drive the clock is supplied by changes in room temperature. The history of this timepiece that has been in production at Manufacture Jaeger-LeCoutlre for 85 years represents the most successful attempt yet at perpetual motion. Film directed by Glenio Bonder starring Natalia Vodianova, Jonathan Rhys Meyers, Marianne Faithfull, Ed Stoppard releases in cinema on June 19 in France and Belgium.