mylifestylenews

2013-10-18

FENDI @ FW2013/14 Ad Campaign

FENDI FW2013/14 celebrate the love between FENDI and Rome with a very feminine campaign evoking a chic and modern Roman holiday and pay homage to FENDI's DNA, to the richness and the highest standards of craftsmanship, to FENDI furs sublimated by innovative craftsmanship and technology and to the opulence and timelessness of Rome, the eternal city.
Shot in Rome by Karl Lagerfeld, this new campaign, named “Roman Skyline”, features two of most significant and iconic models of the moment, Cara Delevingne and Saskia De Braw, perfectly embodying the spirit of the collection and the forthcoming FENDI woman season.The models are shot in very feminine and sophisticated poses with a stunning skyline of Rome in the background, its Domes, its history told through aristocratic buildings and monuments crossing time and centuries and with its lights, indeed unique and unrivalled in the world. The magnified opulence of rare and precious manufactures, the 3D fur embroidery, the femininity and cutting-edge of the clothes - often rounded, geometrical, architectural - the natural hair and makeup, everything combines to create a spectacular set of incredibly contemporary images. Protagonists of these shootings are also FENDI’s revisited iconic handbags and the new Selleria, which takes its name from the number of hand-sewn stitches: Adele 1328, Anna 1322, Peekaboo 1584…
"We are delighted on this truly extraordinary campaign, shot by Karl Lagerfeld. It clearly shows our roots and Fendi's remarkable creativity and savoir-faire", says Pietro Beccari, Chairman and CEO of FENDI.

CREDITS
Photographer: Karl Lagerfeld
W’S Model: Cara Delevingne
W’S Model: Saskia De Braw
Stylist: Charlotte Stockdale
Hair: Sam Mc Knight
Make up: Peter Philips
Location: Rome

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