Moncler launched a pop-up store in Paris, dedicated to its partnership with mastermind JAPAN. The creative joint venture between the maison led by Remo Ruffini and the research brand founded by Masaaki Homma has yielded a capsule collection which hit the stores in August: the Hankyu department stores in Tokyo and Osaka, and Moncler boutique in Aoyama, Tokyo. And it is in Paris itself that an ephemeral boutique, dedicated to the project which marks the Japanese designer’s farewell to the fashion industry 15 years after his first collection, is opening its doors from 26 September until the end of October.
 The store at 5, Rue du Faubourg Saint-Honoré turned into a temporary shop and the shop’s interiors, including the wood panelling completely swathed in black, and decorated with the skulls that are a typical feature of mastermind JAPAN. In addition to the garments already sold worldwide, several models of jeans, T-shirts and sweatshirts made exclusively for the temporary shop will be available for purchase during the Paris fashion week. Each day the store’s shop window will play host to a console on which different Japanese DJs will take turns at recreating the mastermind JAPAN universe in the Parisian boutique.
 Following the June opening of the single brand store covering 350 square metres at 1, Via Montenapoleone in Milan, September will see Moncler’s retail strategy focusing on the Ville Lumiére. From the 60-square metre store at 5, Rue du Faubourg Saint-Honoré the maison is in fact moving to premises occupying an entire six-storey building plus basement at number 7, for a total of 1045 square metres. The new Moncler headquarters will include a 545-metre selling area and a further 500 metres divided up between the showroom and offices.


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