Tommy Hilfiger unveilis the Fall 2016 TommyXGigi collaborative collection, which was designed by Tommy Hilfiger in partnership with supermodel Gigi Hadid. The capsule is now available to purchase at tommy.com and at the Tommy Hilfiger 5th Avenue flagship store in New York City and all Tommy Hilfiger stores globally and at select wholesale partners.
The TommyXGigi collection features women’s sportswear, footwear and accessories, including watches, sunglasses and THE GIRL fragrance, which launched on July 15. The designs celebrate Hadid’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage. Seafaring staples are reimagined with clean cuts and fresh embellishments, from buttons and chevrons to naval badges, embroideries and sailor stripes. Sporty-chic silhouettes are further modernized with feminine chiffons, cozy cable-knits and sleek leathers. The look is effortless, youthful and cool – it’s Gigi’s new take on nautical with a playful, romantic edge.
The TommyXGigi collection’s global premiere on the runway took place on September 9 at New York Fashion Week. Tommy Hilfiger also hosted its first ever consumer-facing fashion show, “#TommyNow,” which is now opened to the public and live-streamed on tommy.com. This innovative approach reflects Hilfiger’s wider commitment to the democratization of fashion, with designs available to purchase the moment they hit the runway.
Tommy Hilfiger announced Gigi Hadid as its global brand ambassador in December 2015, reflecting its commitment to the expansion of its women’s business worldwide. The strategy communicates a fresh vision for Tommy Hilfiger womenswear, reinforcing the brand’s credentials as the world’s leading accessible designer brand that offers stylish classics with a playful fashion edge.