Harvey Nichols Celebrates The Grand Opening Of The Landmark Store

Harvey Nichols celebrates the Grand Opening of its Landmark department store recently following a 3-month renovation. Located at the prestigious Landmark Hong Kong since 2005, the newly refurbished 5-storey store provides a unique and exclusive shopping experience in a luxurious and contemporary space. With its Grand Opening, Harvey Nichols is introducing a new service, the Style Concierge, offering a dedicated personalized service that assists customers from selecting the best edits from the season and wardrobe makeover to advising what is hip and happening around town. Whereas the Mixology is a permanent pop-up area where new designer labels and the latest fashion trends will be featured.

Harvey Nichols remains committed to bring the global most desirable and cutting-edge designer labels from worldwide fashion weeks ranging from Womenswear - Vera Wang, Maison Margiela, Hilfiger Collection to Menswear - Lavin and Marni, to name just a few. With this opening, over 30 makeup and skincare labels are newly introduced - La Mer, Tom Ford Beauty, Whoo, Addiction, Nail & Lash by per Face and more, striving to make Harvey Nichols the beauty hub in town.

The Style Concierge is set to offer customers with an exclusive and complimentary service of expert guidance, as well as outfit tips and trend inspiration. Style Concierge provides wardrobe update with key items of the season, or a complete makeover for every occasion.  Preview and pre-order of our designer edit both in-store and online. Invitation to events, private sale, and special offers and more. Gifting suggestions for your loved ones and friends, complimentary local delivery services and beauty advice, from skincare to make-up. At the Style Concierge, style-hungry shoppers can also bring along their own fashion piece to create the perfect looks under the advice of the brand new team by mixing and matching styles from harveynichols.com to their in-store discovery. This new 360-degree experience brings shopping to a whole new level and promises one of the most enjoyable shopping scenes in town.

Mixology is home to the, hottest trends as well as the best merchandise picked, exhibiting in glorious display. Recently referencing from the Copenhagen Fashion Week, Harvey Nichols has introduced a number of designer labels – Henrik Vibskov, Tonsure and Han Kjøbenhavn. The area will also start off by showcasing a range of the edits from various Korean Fashion Power Houses – D-Antidote, Solid Homme, Customellow, CY Choi and more. Store Interior Design External facade is a statement geometric faceted floating panel sits prominently with the inherited adjacent architecture, providing an attention grabbing gateway to the Harvey Nichols store. The abstracted lines from the 'H' & 'N' create a unique and ownable pattern transforming at night into an illuminated beacon for customers.

G/F: Entrance area at QRC is a staged threshold lobby akin to a boutique hotel provides high drama and an opportunity to showcase the fashion at the core of the Harvey Nichols offer. A play on scale together with high contrast materials adds depth, creating a sophisticated backdrop for seasonal visual merchandising stories. The faceted design approach which is fundamental throughout the store is announced with a striking floating ceiling that draws the customer into the store and directly up the escalator to the first floor beauty houses. 1/F & 2/F: Cosmetic zone/ Beyond Beauty/ Fragrance Spread over the first and second floor, hand selected brand houses are showcased alongside the Harvey Nichols edited Beyond Beauty and Fine Fragrance departments. A continuous faceted high level ceiling brand signage panel dominates the neutral space and acts as a visual ribbon to guide the customer on their journey. Brand personalities are housed within the Harvey Nichols architecture resulting in a refined and uniquely modern environment.

3/F: Women’s International area/ Shoes and handbags at 3F, with Fashion Jewellery Situated on the third floor a world of high-end luxurious service and fashion awaits exclusively for women. The elaborate material palette juxtaposes a collection of premium and innovative finishes reflecting the essence of the dynamic offer. Angled shapes are complimented with organic forms which seamlessly blend creating a highly exciting visual experience. Personal shopping located on the third floor, at the heart of the store, a luxurious service suite creates the personal shopping experience. Soft muted tones and elegant finishes provide a serene and relaxing space for Harvey Nichols’ most prestigious guests. Inspired by the calming effect of rippling water, decorative features include rugs, wall panels and soft lighting. All three fitting room suites are designed to respect client’s privacy whilst providing comfort with lounge seating.

4/F: Women’s Contemporary is a fresh and urban approach has been taken with the women’s contemporary zone. Playful dynamic forms and materials are applied to floors, walls and furniture bringing unexpected details. Elastic screens, multiple rail heights and twisted timber modular plinths create a landscape of opportunity for cross merchandising and storytelling - a new approach to retail. The final element in the journey is style concierge; a revolutionary styling service where customers can benefit from the knowledge of store stylists in creating the perfect wardrobe. The Men’s departments on 4th Floor is a change of pace using a darker material palette signifies that the customer has reached the men’s departments on the fourth and final floor. The highly textured and rugged render wall finish provides an architectural envelope for the oblique perimeter and freestanding components. The linear lightweight metal framework contrasts with the monolithic display plinths. Sculptural key display pieces add a touch of humour to the masculine environment.

No comments:

Post a Comment