Gucci AW2016/17 Ad Campaign shot by Glen Luchford. After diving into the hedonistic abandon of Berlin for SS2016, Gucci found a natural focus for its autumn/winter campaign in the eccentric subcultures of Tokyo.
Whereas the raw and romantic collided in Berlin, Tokyo’s bold character offers a kinetic meeting of the traditional and the hyper-modern.
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As the tribe of Gucci kids gives itself up to the chaotic lights and sounds of the city, it wanders from tea houses to pachinko parlours with carefree abandon.
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The ongoing dialogue between the traditional and the modern between calm and chaos that characterises this vibrant place creates a psychedelic assault on the senses that is echoed beautifully in the vivacity of Creative Director Alessandro Michele’s creations.
CREATIVE DIRECTOR:
Alessandro Michele
ART DIRECTOR:
Christopher Simmonds
PHOTOGRAPHER/DIRECTOR:
Glen Luchford
STYLIST:
Joe McKenna
HAIR STYLIST:
Paul Hanlon
MAKE UP ARTIST:
Yadim Carranza
MODELS:
Petra Collins
Sofia Friesen
Lia Pavlova
Polina Oganicheva
Mae Lapres
Jack Chambers
Chistopher Paskowski
Joep Van de Sande
Yan Kumral
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