mylifestylenews

2015-03-04

Victorinox Swiss Army’s I.N.O.X. @ REMADE IN SWITZERLAND


Inspired by the famous ‘REMADE IN SWITZERLAND’ fashion collection developed for Victorinox by British designer Christopher Raeburn in 2011, Victorinox Swiss Army’s I.N.O.X. is adopting recycled military leather for a limited edition of just 250 timepieces in the world.In 2011, the fashion division of Victorinox made the headlines during New York Fashion Week with a capsule collection entitled “REMADE IN SWITZERLAND” created by brilliant designer Christopher Raeburn. Swiss Army blankets, sleeping bags and parachutes were recycled into a clever range of clothes, and this partnership led to the appointment of Christopher Raeburn as Artistic Director of Victorinox Fashion in 2013. Victorinox Swiss Army has chosen to honor this REMADE IN SWITZERLAND collection with a limited and numbered edition of its I.N.O.X. watch, a timepiece of extraordinary resilience. Forged to resist the toughest of challenges, including that of time, I.N.O.X. is the antithesis of today’s trend for programmed obsolescence. This model, limited to 250 timepieces worldwide, features a leather strap fashioned from a stock of Swiss Army military bags dating from the period 1911 to 1970. Renowned by collectors for its incomparable quality, this vintage, vegetable-tanned leather with a beautiful patina offers unprecedented resistance despite its age, which can sometimes exceed 100 years. A removable protective bumper that can be attached to the watch case has also been created. Cut out of the same leather, the bumper’s opening over the dial follows the contours of the trademark bezel design of I.N.O.X. Since each strap and bumper originates from a different bag or cartridge belt, every one of the 250 pieces has its own unique color and patina. In a further mark of their individuality, each of the 250 pieces will be numbered. As Christopher Raeburn himself says, ‘I’m very proud that my work with the Victorinox fashion department is now influencing the brand’s other divisions. The way Victorinox Swiss Army operates within the Swiss watchmaking industry is really interesting in terms of quality and added value. They have achieved something incredible with I.N.O.X. watch, which can withstand a series of 130 punishing tests. We’re talking about something that is very modern, very well made and designed to last. It’s a perfect fit with the concept of recycling that’s intrinsic to Remade. I’m truly thrilled with this launch.’Combined with its recycled leather finery, I.N.O.X. offers esthetic and functional timelessness. REMADE IN SWITZERLAND: for solid, sustainable style.