FENDI announces its coming debut at Paris Haute Couture Fashion Week in July 2015. For the first time, FENDI will present the Haute Fourrure Collection, a luxurious offering of incredible never before seen pieces, the ultimate expression of the Maison’s highest creativity and craftsmanship in fur since 1925. “We are honored to take part for the first time in the Haute Couture Fashion Week in Paris with the collection of Haute Fourrure. This marks a step forward in Fendi’s history, the ultimate expression of our expertise and creativity in fur, a unique savoir faire that has revolutionized the fur world thanks to constant research and experimentation always seen through the eyes of modernity,” states Pietro Beccari, FENDI Chairman and CEO. The first Haute Fourrure fashion show will celebrate Karl Lagerfeld’s 50 year collaboration with FENDI, the longest relationship in the fashion world between a designer and a fashion house. An enduring bond between the Maison and the visionary designer, always with an eye projected towards the future and with mutual passion and esteem, since his beginning in 1965. “For me Fur is Fendi and Fendi is Fur, Fun Furs! Fendi is my Italian version of creativity. The FENDI Haute Fourrure fashion show is the opportunity to stage the Royal Furs of Furs”, adds Karl Lagerfeld. FENDI, together with Karl Lagerfeld, has elevated fur to new heights, proposing luxurious yet innovative designs. A revolution based on unprecedented research and avant-garde experimentation, transforming fur into a luxury yet modern icon, as a light and contemporary garment.
FENDI is the only luxury brand to host an in-house Fur atelier, a creative temple where highly-skilled artisans convey all their expertise to unique creations.