H&M @ SS2015 Fashion Presentation

H&M SS2015 women collection is glamorous and laid-back life inspiration from Miami and Palm Springs with sunshine, escapism. The draped shape of pyjamas set the stylish tone, while a dazzle of prints and sportswear influences are perfect for lounging all season long.

Draped pyjamas come in masculine stripes with matching pants, or as a warp jacket that's either printed or in a shimmering brocade to wear with fluid shorts. Prints add to the feeling of warmth and playfulness such as flamingo birds on a bandeau bikini, a cactus print on kaftan, or a trompe l'oeil take on snakeskin on a feminine shift dress.

Sportswear elements are important, such as an oversized sleeveless tennis shirt that can be worn as dress to the swimwear-like cutaway at the back of a long tank. A subtle tie-dye theme can be seen on both garments and accessories, where the bucket hat is one of the key pieces. Essential pieces are full of fun, with a 70s feeling from wide flared jeans, front print T-shirts with elbow-length sleeves, and a choice of rompers and jumpsuits for both day and night.

For the men collection is a new take on the urban male wardrobe.The pieces that define an urban masculine wardrobe are at the heart of H&M menswear for SS2015. Blousons, bikers, parkas, western jackets and blazers sit alongside tech zip-ups, heat-sealed shirts and scuba sweatshirts for a modern-day take on city dressing. 

Fresh twists on urban classics, like a cotton version of the denim jacket in black or white; a half-lined blazer in memory-effect fabric; a metallic or linen bomber, and a lived-in leather biker. Technical fabrics add futurism, such as an apple green mesh zip-up bomber, or a scuba sweatshirt printed with sci-fi imagery.

Skinny jeans are patched at one knee, while tailored trousers are cropped, and sweatpants come in jersey or imitation leather. Essentials have new energy, like a crisp white poplin shirt with a heat-sealed pocket, an apple green tech knit sweater, and scoop neck or leather T-shirts.

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