RCANO @ SS2015 Ad Campaign

RCANO SS2015 Ad Campaign shot in South Africa, where designer Rafael Raya Cano had previously lived. Throughout his time and travels in Cape Town, Rafael got inspired to create this collection based on the landscape, nature and culture of South Africa. Shot in the dunes of Noordhoek Beach; one of the longest and whitest beaches of the Western Cape, the location set a dreamy and captivating background for the collection.

In the upcoming collection, RCANO is glad to launch its first half-button shirt as well as adding some denim to its designs. This time around there are less floral prints and more prints with different shapes combining dots, lines, squares, as well as birds and butterflies.

The collection focuses more on fresh designs and new colors such as purple, green and different tones of blue. Each shirt has its own name and meaning, which has been inspired by birds from all over the world.

Featuring South African model Benjamin Venter from D&A Model Management and Jamaican model Alexander Blair from Twenty Model Management, both from renowned model agencies in Cape Town.

Once again this impressive campaign was shot by talented German Photographer Dino Busch, who joined in with his team in South Africa, including Hair & Make-Up by talented artist Julia Heiermann. This SS2015 campaign reflects the excellence of life, globalization, mixture of culture and races. The Collection is available at RCANO’s Online

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