MCM pushes the stylish limits of more sustainable chic in a brave new collaboration with EKOCYCLE™, the forward-thinking lifestyle brand developed by will.i.am and The Coca-Cola Company. Sharing a mutual drive for innovation and invention with the German luxury accessories purveyor, we created a vision for graphic, eye-catching accessories crafted under production standards with a focus on sustainability. The EKOCYCLE™ initiative is a platform that captures The Coca-Cola Company’s and will.i.am’s vision of a world where waste becomes a resource to create new things. The EKOCYCLE™ initiative partners with lifestyle brands like MCM, to promote a more sustainable lifestyle through aspirational, yet attainable products made in part from recycled materials. The result is a series of luxurious, beautifully crafted backpacks, clutches, totes, small leather goods and tech accessories in iconic Ekocycle patterns of red, black, and white. Each product carries a content claim in form of a label with the equivalent number of assorted recycled containers. Made of recycled canvas material, each bag is made of at least 4 and up to 27 rPET containers depending on size. Inspired by luxury street aesthetics MCM initiated new production techniques for this special collection - luxurious details were directly printed in a two face design.
Designed for modern life on the go, the Backpack is an evolution of a quintessential MCM shape, now decked in brass studs arranged in graphic arrow motifs. Two unique sizes offer the perfect companion for any adventure. The Tote provides a luxurious, high-style day bag designed to fit contemporary needs. Printed in classic MCM Visetos pattern, the bag makes a statement with bold graphics. The tri-color Hip Sac presents both utility and style in a sleek, hands-free package, while the Clutch and Zip Wallet re-imagine everyday essentials in eye-popping colors and gorgeous texture.Together these pieces raise the bar on responsible style, proving that luxury and innovation are not mutually exclusive. They represent a dynamic rethinking of more sustainable fashion as we know it.