MCM SS2015 @ "Game On! Diamond Land!" Collection

MCM SS2015 "Game On! Diamond Land!" collection inspired by the voracious culture of digital gaming, MCM goes graphic for SS2015 with a vivid, daring, and dynamic new collection of leather goods and accessories in eye-popping geometrical patterns and searing colors. The result is the chicest eye candy of the season and a bold evolution of classic MCM shapes and styles.

The collection, called “Game on! Diamond Land!” is rooted in MCM’s decades-long commitment to luxury, innovation, and quality. Beautifully realized in sumptuous leathers with gleaming polished hardware, each new piece boasts a playfulness heightened by an unparalleled German craftsmanship and imagination. Figures of surreal beauty, these accessories reside in a space between dreams and reality.

The signature MCM creativity is expressed via a range of graphic diamond patterns in acid-bright colors, such as Deep Pink, Popsicle Orange, and Yellow - a vibrant, 21st-century update of the label’s classic Visetos pattern. A cognac brown canvas is livened with tones of fuchsia and persimmon, while a simple white canvas is jolted with hues of army blue and pale pink. The resulting prints adorn everything from totes to backpacks to small leather goods, providing a powerful graphic language in the longstanding tradition of MCM.

The collection offers unique style statements from the quietly graceful to the absolutely audacious. The Milla tote serves as a stylish option for day in electric colorways of yellow, blue and red, as well as more subdued tones in Rose Tan, Golden Apricot and Concrete Gray.

Discreetly chic and classically crafted, this double-handled tote is adorned with no more than a simple leather name tag, with stylish detachable shoulder straps. A coordinated “mini” version of the Milla synthesizes the collection’s utilitarian shape with a feminine size, carried cross-body with its long contrasting leather strap.

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