Giorgio Armani for the second year running participate in BASELWORLD, the international watch and jewellery show, which is now held in Basel from the 19th to the 26th of March to unveil the Emporio Armani Swiss Made Fall 2015 watch collection. In addition to the models featured in last year’s launch collection, now enriched with unusual colour variations, the offer from Emporio Armani Swiss Made for this season has been expanded with two new lines – Fluid Deco, designed for women, and Bold Motion, for men. Both share the same attention to detail and use of the finest materials, qualities that translate into timepieces that bring together the best of technology and sophisticated design. Fluid Deco adds a twist of contemporary elegance to the fluid lines of Art Deco, while Bold Motion features a strong, dynamic design.
Giorgio Armani says: ‘The Swiss Made project is giving me great satisfaction. Personally, I find it very stimulating; the idea of combining technical and aesthetic research is a perfect extension of my thinking as a fashion designer. In my view, elegance and functionality should always move together, and this collection is proof of this. I am happy that these innovations will be unveiled at a major event like BASELWORLD, which is the world's leading showcase for timepieces.’