Estée Lauder new Crescent White Full Cycle Brightening is the power for fair and flawless skin within every Asian woman. Taking a breakthrough approach to skin brightening, this all-new collection works in sync with skin’s circadian rhythm to address not only existing dark spots and pigmentation, but also the key causes of light loss and discoloration. Harnessing the power of exclusive NEW Light Cycle QD Complex, which features a combination of naturally derived botanicals, NEW Crescent White Full Cycle Brightening promotes skin’s natural ability to self-brighten and repair. Extra gentle, yet extra effective, the regimen includes seven all-new products created for and tested on Asian women in Asia: NEW Crescent White Full Cycle Brightening Cleanser, Moisture Treatment Lotion, Spot Correcting Essence, Moisture Creme, UV Protector SPF 50/PA++++ , BB Creme SPF 50/PA++++ & Brightening Balm and Brightening Powder Makeup SPF25/PA+++. Skin awakens looking fairer, brighter, and more translucent now and in the future.