H&M Studio AW2015 is a sporty utilitarian futurism and starburst shine. Zip-up coats and jackets have a modern freshness, while rollnecks are a season's essential, along with lurex sweaters and pants both straight legged and flared. It's a layered collection of effortless pieces with a tomboy feel. "I love the attitude and energy of H&M Studio for AW2015. Sporty zip-ups are perfect for the street, while rollnecks give a layered look. The shimmer of lurex makes it a season to celebrate whether it's day or night," says Ann-Sofie Johansson, Creative Advisor at H&M.
Zip-up outerwear is important, from utilitarian quilted nylon zip-up coats and long gilets, to camel wool coats with ribbed waists or tailored wool coats with an inner layer of zip-up nylon. Knitwear is a key focus, especially rollneck and turtleneck sweaters in varying styles. Lurex knits are for day to night, while ribbed and zippered knits have sporty energy. Pants are either straight legged or kicking into a wide flare, while ribbed-knit leggings are given an active look. Textures are contrasted, with the sheen of laminated wool on jackets and skirts, fake fur coats, matte wool tailoring and sequin blouses. Futuristic starbursts appear printed on pieces such as lurex blouses and rollneck long-sleeve dresses, or woven as a jacquard for a tailored pantsuit. The look is layered, especially with long dresses worn over matching pants, or long asymmetric silk blouses worn with rollneck knits. Utilitarian pieces highlight the tomboy mood, such as ski dungarees, or zippered fine-knit rib jumpsuits.
Wool, lurex, nylon, leather, suede, faux fur and silk.
Burgundy, rust red, pumpkin orange, dark green, camel, grey melange, black, off-white, gold, bronze and silver.
Zip-up quilted coats, rollneck sweaters, lurex knits, straight-legged or flared pants, asymmetric blouses, laminated wool skirt, ski dungarees, fake-fur zippered coat and starburst print flared pantsuit.
Utilitarian caps, laminated boots, long driving gloves, heeled sandals worn with socks, moon boots, faux rollnecks and laminated bags.