ECCO @ FW2015 Collection

ECCO AW 2015 collections continue to take inspiration from the Scandinavians winter. The earth tone color used in this season’s products promotes a sense of proximity to nature; it aspires to promote a simple lifestyle whilst amplifying the fashionable charm of every city man and woman. Apart from shoes, the brand is also embracing a series of designer accessories, including practical handbags and casual backpacks, all of which are extremely trendy without losing any sort of comfort.

ECCO recently introduced their new Soft 7 Collection, a new interpretation of lifestyle sneaker collection inspired by urban life. This shoe from the ECCO concept lab brings the softness of ECCO leather into the hip young world of urban trendsetters, creating a line of fashionable yet highly comfortable shoes. For this series, ECCO chose to emphasize the chic ‘black & white’ colorway, which is cool and adaptable to all styles of dress. The birth of each pair of Soft 7 sneakers, not only represents the ECCO’s innovative and futuristic designs, but also highlights the brand’s dedication in their pursuit of excellence.

The collection seamlessly combines advanced technology with dynamic street colors. The usage of a contrasting ‘black & white’ color creates a classic lace-up sneaker image, which is filled with vibrancy and eye-catching details. The sporty white sole matches with the slender figure of the shoe, making an overall design a preppy-clean vibe.

The aim to engineer quality footwear with extreme softness and flexibility served as the motivation behind the <Soft> series. The series adopted full anatomical last shape which provides supremely comfortable shoes. By using PU and TPU; the two component sole layout, it makes the footwear more comfortable on every steps. The direct injected technology also creates an outsole which is more durable and stable.

The soft 7 collection carries total of 3 styles in Mid-Cut and Low-Cut shapes. So whether if you are the energetic sporty type, the neat and simple city dweller or the retro-loving hipster, the Soft 7 series will satisfy your variety of needs, giving you the freedom to mix & match.

The Mid-Cut Sneaker is most suitable for the mini shorts wearing youngster to show off their legs and active personality, making it a must buy for the summer. Meanwhile, the Low-cut sneaker has a simpler and clean sporty look, which is the perfect complement to a casual everyday look, adding to a laid-back urban vibe.

The Soft 7 Classic sneakers echoes the current hipster trend, combing the leather laces with smooth and elegant black, developing the currently popular theme of nostalgia. This allows the shoe models to further create a contrast between retrospective designs and futuristic approaches.

The ECCO Soft 7 collection also introduced two leather bags to match the equally chic sneakers. With these stylish leather accessories, sure you will create a more completed and outstanding total urban look!

The practical old-school backpack is back and hotter than ever. The ECCO SP Backpack is the Scandinavian take on the iconic style. Made of exclusive ECCO Baja leather, it exemplifies simple Scandinavian design. The spacious inside of the bag with practical interior pockets perfect for containing and organizing all you gear, making this stylish and multi-functional product an essential for all consumers.

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