Diane von Furstenberg FW2015 ad campaign has teamed up with Peter Lindbergh that stars supermodel Karlie Kloss and the new DVF Secret Agent handbag. The film, "DVF Secret Agent captures the seductive mood of the Fall 2015 collection. This is the first campaign to present an accessory as the centerpieces; the film-first format, which will be supplemented by still imagery, is also a new approach for the brand and aims to reach women through a medium that is engaging, unexpected and tells the story of the versatile, customizable DVF Secret Agent.
"The DVF Secret Agent bag, and the character Karlie plays are really metaphors for the DVF woman. She is a businesswoman, a mother, a lover, a friend. She is always on-the-go. Now we have created the ultimate accomplice for every facet of the life she lives fully. I trusted Peter to capture this story and the essence of this woman and I'm thrilled with the result." Says Dine von Furstenberg. In the film, created with New York based creative agency Laird - Partners and styled by Edward Enninful, Kloss goes incognito as a sultry secret agent. Effortless, sexy and on-the-go, she transitions seamlessly from day to night with the help of a handsome accomplice, her multi-faceted DVF Secret Agent bag, and a series of standout looks from the Fall 2015 Seduction collection. Alluring and mysterious, Kloss leads the man on an evocative cat and mouse chase until their mission is accomplished.