mylifestylenews

2015-09-14

Aquascutum @ FW2015 Ad Campaign


Aquascutum FW2015 Ad Campaign shot by acclaimed British fashion photographer Tim Walker who is not the first time shot the campaign for the iconic British heritage brand. For FW2015, the concept is to create something iconic and modern with a little humor behind it. Walker shot six young models outdoors wearing iconic looks from the collection under an atmospheric cloudy sky. In a bold visual statement for the brand, the club check is featured prominently, on scarves, ties, umbrellas and bags. A limited edition club check cape (only 16 are being made globally) and bags as well as the brand's classic trench coat. There is an element of eccentricity to every photograph where Tim plays with perspective and positioning. Inspiration was drawn from taking a look at the vast archive of imagery from the brand, including illustrations, old photographs and even a picture of Morecambe and Wise wrapped up in the brand's iconic club check scarves.


Location:
Hackney Marsh

Agency:
CLM Management

Photographer:
Time Walker

Creative/Art Direction:
Jaime Perlman, British Vouge

Stylist:
Jacob K