Salvatore Ferragamo introduces Ties MTO (Made To Order) adding exclusive custom-made designs to the world of silk. This exclusive, customisable range inspired by one of its best-selling menswear accessories: the tie. The world of silk always an essential part of Ferragamo’s DNA now has a new dimension. Created to meet the needs of the brand’s exacting clientele and to suit individual physiques, it is a quintessential blend of design and craftsmanship rounded off with incredible attention to detail.
A selection of boutiques world-wide will be offering fully-customisable variations on the Salvatore Ferragamo tie: made to order, in a range of sizes, fabrics and colours with a myriad of different combinations. The FW2015 collection comes in a selection of 12 styles, including new 140 and 160 cm lengths as well as the standard 150 cm, a choice of widths (6, 7, 8 or 8.5 cm) and over 50 colour options. The underside of the ties can be further personalised with up to three initials (or two initials and two full-stops). The aim behind the project is to provide a comprehensive Made To Order range for men, making their wardrobes even more exclusive in every detail: from suits and belts to shoes and ties.
THE DIGITAL PROJECT
To celebrate the launch of TIES MTO, Ferragamo presents four short films directed by Jean-Claude Thibaut, featuring stories in which the ties are presented as icons of respect and self-esteem. The short films illustrate the concept that fashion should always reflect ones personality. Timeless Italian elegance as part of a more profound aesthetic education is a key theme of the films. The visual effect, achieved by the use of a static camera, represents the theme of interpersonal contrast the protagonists of each episode are shown in disagreement but manage to reach a friendly and diplomatic compromise.
A MASTER CONTEMPLATION
Two men, two generations, two visions. Inspired by the Japanese poet Shunryu Suzuki "In the beginner's mind there are many possibilities, but in the expert's there are few.” A casual conversation turns into a lesson of life. Cast- Beppe Modenese and Guglielmo Miani.
YOUR OWN WAY
A middle-aged dandy accompanies a friend in his style journey, and proves to him how changing a tiny detail can change the entire perception people have of you. Cast - Sergio Colantuoni, Massimiliano d’Amato.
THE GENTLEMAN UPSTAIRS LEGACY
Three men remember a dear friend’s original way of wearing his tie. His unique style has created an alluring sense of eternity. The tie as his legacy gift, a kind of reward, a rite of transit, from man to man. Cast - Simone Marchetti, Piero Antinori and Michele Lupi.
A VARIATION ON ELEGANCE
Older people always have something to teach if you are eager to learn. A pleasant conversation can turn into a philosophical exchange on style standards which only remain if you update them. Cast - Gianluca Gori and Gastone Chelini.