mylifestylenews

2015-09-04

ESCADA @ FW2015 Ad Campaign


ESCADA FW2015 ad campaign shot by photographer Daniel Jackson and featuring model Lily Donaldson. The campaign features the new ESCADA signature bag, the ML40. The name honors house founder Margaretha Ley, while commemorating the upcoming 40th anniversary of ESCADA.


New York-based Donaldson embodies the classically elegant ESCADA Winter Collection. Lily’s mesmerizing gaze and assured poise underscore the new collection’s modern, chic flair.


Photographer Daniel Jackson has composed captivating, atmospheric images that crystallize the clean lines of the clothes and simultaneously capture the femininity of the collection. Showcasing a rich interplay of light and shadow, the photographs are awash with light, ranging from the soft glow of morning to the evocative rays of afternoon with their lengthening shadows.


The new campaign was shot in New York City. A few elegant seating elements and minimalist architectural backdrops sketch moments in the life of the modern ESCADA woman.