TOD'S AW2015/16 Women’s advertising campaign shows the new collection for women by Tod’s, which is sartorial and sporty, Made in Italy luxury expressed through a contemporary melange of graphics and threaded leather. The dominant themes revolve around cosmopolitan skiing, sophisticated sporting style, and rebellious biker details in geometric metal that light up the accessories. In the shoes and bags, technology is used to move beyond the heritage echoes of saddlery.
Protagonists in the Tod’s total look are the accessories: both the bags - the iconic Cape together with the new Wave and the shoes – the Gommino, even in a new bootie version, the Loafer and the high heel ankle boot. Starring the top model Grace Hartzel, the advertising campaign was shot in a private home in Milan, where all the elements reflect the aesthetic of Alessandra Facchinetti, Tod’s Women’s Creative Director.
“I’m very excited about the new Tod’s ADV, fall winter 2016. It perfectly reflects the evolution of the brand towards the new fresh and crossing urban style. The young attitude of the contemporary woman who lives in the images. Surrounded by a perfect modernist private room, according to the sophistication of Italian Style, “said Alessandra Facchinetti.
Throughout the entire collection for women, Tod’s explores an interplay between the artisanal world of saddlery that speaks directly of its DNA, and the innovation of contemporary design. The result is both wearable and memorable, combining style and function in a way that is always sophisticated and feminine. And very, very Tod’s.
Michaelangelo Di Battista
Marc Ascoli @ Atelier 32
Casa Privata - Milano
Charlotte Mello Teggia