LONGCHAMP @ SS2013 Collection

LONGCHAMP SS2013 collection comes with bright colors, exuding the playfulness and elegance of all ladies. < Less is More> is the theme of Longchamp SS2013 collection, a continuation of FW's luxurious collection 

< More is More>.  < Less is more>, inspired by the master of modernist architecture Mies van der Roch, emphasizing that < Less > is not the opposite of luxury, but the essence of it, a clear focus on the refinement of materials, colors, textures and details. 

The venue is divided in three colors; the neutral shades of ecru and taupe, the Mediterranean primary color and vibrant vermillion and white, plus the Mexican shades of terracotta, paprika, honey and sunshine yellow. Each color tone is inspired by different architects from different countries. The collections offer each guest a chance to get ready for an early summer for an “around-the-world” trip.

 < Less is More> continues to focus on the 4 classic collections of the brand, reinterpretating the low-key yet luxurious spirit. The starlet’s favorite product – Balzane, is one of the brand’s know-how collections. With the inspiration from Mies Van De Roch , the architectural touch is widely recognized in the designs, not to mention the Balzane Roots that features graphic perforation on the supplest cowhide. The timeless Gatsby shows its charm this season by launching the colorful stylish clutches, Gatsby Sport introduces a new soft satchel style structured by an architectural play on straps.

One of the highlights of the preview is Roseau Héritage that is to celebrate the 20^th anniversary of Roseau Collection. The enhanced details are distinctive on the smooth calfskin, removable straps makes it flexible for both work and leisure. Also, with the success of < More is More > Collection last season, the high quality materials like crocodile-style calfskin and sheepskin , matching with bright contrast of bold colors,  the collection is chic and feminine that  is every woman’s desire.

 Another long anticipated collection among all would be Jeremy Scott and Kate Moss for Longchamp and a wide variety of SS2013 Ready-to-wear and footwear that are inspired by the bags collections, ensuring that every woman is dressed head-to-toe graceful and elegant.