Jimmy Choo latest fragrance FLASH is about Excitement! Anticipation! Build-up! Those heartbeat
moments every woman feels whilst getting ready to go out for an evening of
unadulterated fun. That’s where this
story begins. Creative Directors Sandra Choi and Simon Holloway had a
distinct vision for the Jimmy Choo FLASH muse and the emotions they wanted the
fragrance to evoke. According to Choi and Holloway, “FLASH is about the cool
rush of excitement and the sense of power a woman feels when dressed in a pair
of sexy shoes. Its character, which is
both heady and effervescent, captures this perfectly.” FLASH is a solar floral, based around a bouquet of white flowers. It is both effervescent and sensual and
evokes the promise, excitement and high octane atmosphere of going out. FLASH is about the thrill of the red carpet,
the fun of the nightclub, the glamour of dressing up. It captures a moment of
sheer hedonism where adrenalin and confidence collide.
FLASH is a white floral with a character that is effervescent, carnal and
provocative. The perfumer, Christine
Nagel says, “I created FLASH for the self-confident, urban Jimmy Choo woman:
sexy, rebellious and sophisticated. I
imagined the sound of her heels, clicking on the streets of New York, London
and Paris. fragrance opens with pink pepper, tangerine and strawberry, for a fresh,
sparkling introduction. As these
glittering top notes evaporate, heart notes of strong, exotic white flowers,
with a tuberose signature enriched with notes of jasmine and white lily, reveal
a heady, sexy character. A base of
white, powdery woods gives a lasting impression that is both seductive and
sensual, but never too much. “As a
brand, Jimmy Choo is so resolutely feminine that the perfume had to have a
sensual background. I used white woods,
a contemporary note that gives a feminine, sophisticated touch but maintains
luminosity,” says Nagel. “Christine Nagel is a modern artist in fragrance. Her olfactory
vernacular is the definition of cool, but her sensibility is always
ultra-feminine and luxurious, “says Holloway.
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