Max Mara celebrated the opening of its 450 sq m duplex Central flagship store at St George’s Building by staging a fashion show and a groundbreaking holographic presentation, at Shaw Studios recently. An unexpected mix of fashion, art and technology, “Fantastic Journey” by Max Mara was inspired by the theme of luxury travel and took its audiences to sheer luxury.
Over 60 models presented more than 80 outfits in a multimedia presentation, featuring the replica of the FW2012 Milano fashion show, theexclusive Max Mara Atelier collection of coats, showcased in Hong Kong for the first time, as well as unique Max Mara Elegante evening pieces especially designed for this occasion.
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