2012-08-08

《BALLY @ AW2012 Collection》

BALLY Women’s AW 2012 Collection is inspired by a young woman’s visit to a Bally store with her diplomat father in the 1970s at the time when Bally first launched ready-to-wear, Bally’s AW women’s collection captures the romance of a high life lived around the world in dazzling locations with exacting standards. This is a journey that leads us into ’The Bally Store’ where are encounter and are immersed in the brand’s nostalgia re-created from an early Bally archive poster in Kodachrome kitsch. Bearing the understated yet chicly urban design hallmarks of Bally Creative Directors Michael Herz and Graeme Fidler, this sophisticated lifestyle collection offers a panorama of luxury and elegance. With leather very much to the fore, desirable leather statement coats create razor sharp silhouettes that once removed, reveal an alluring indoor look for the modern style conscious woman.
 The chic simplicity of a jersey dress with a leather neckline is romantically softened by the skirt’s unexpected volume to temper the architectural silhouette. Trimmed with lustrous sheared mink and soft shearling, an exquisitely crafted multi-faceted guard’s coat in sumptuous bonded plunge leather sets a new benchmark in craftsmanship excellence. Tapping directly into Bally’s DNA, the impeccable finish of a Diplomat’s hand-made Bally Scribe has been transformed into beautifully elegant shoes and accessories worthy of his daughter; the stacked heel of over-the-knee boots, booties and pumps, and the elegant simplicity of a diplomatic case shrunk to a classic clutch in matte French calf with ostrich trim are signature pieces of this beautifully nuanced collection.
  
  
The BALLY Men’s AW 2012 Collection begins with a single step and in the quest for grand adventure and excellence. The men’s collection for AW2012 imbued with the spirit of a life lived outdoors that is charged with exhilarating journeys and inspiring pursuits.
    
  
In a collection dominated by technical detail, durable finishes and exceptional craftsmanship, it was never more certain that Bally owns winter: for the distinct and water repellant waxed suede and calf leather of the shoe collection; to the waterproof zippers and fold-over magnetic closure of the bags designed to protect from the elements; through to the highly technical detail of the outerwear distinguished by cleverly constructed pieces notable for their innovative use of leather and technical fabrics. Designed to protect the urban traveler from the elements, the outerwear includes impressive pieces such as a rich calf leather storm coat backed with Shetland wool twill. A subtle gold and silver leaf print dominates the garments and a special weather beaten effect completes the look that matches the worldly smarts of Bally’s trailblazing adventurer.
The shoe collection is founded on Bally’s signature Scribe with its renowned craftsmanship and Goodyear-welting. Blake construction has been introduced to a range of high quality dress office shoes for smart seasonal style. Bally has increased its focus on relaxed men's moccasins and together with the curling boot that was completely re-engineered for winter 2011, every man is covered no matter his walk of life.
 
 
 
The theme of outdoor adventure continues with the men’s bags featuring highly robust luggage, messengers and crossbody bags all designed for extreme durability as our urban explorer moves through his daily life. Each piece of Bally’s AW2012 men’s collection has been designed with exacting purpose and precisely constructed in the Swiss brand’s fine craftsmanship traditions, reflecting demanding adventures through the weathered Swiss alps whose raw beauty is spectacularly outlined by winter snow.

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