2012-08-09

ISSEY MIYAKE New Fragrance @ PLEATS PLEASE

ISSEY MIYAKE new frangrance PLEATS PLEASE inpired from its iconic line Pleats Please Issey Miyake continuing to forge a powerful bond with his fashion. It is a scent that pays homage to a seminal fashion creation with an infusion of emotion and olfactory ode to joy. The Pleats Please Issey Miyake fragrance has its own special sparkle.
The concept of pleats dates back to the dawn of civilization. The women of ancient Egypt wore kalasiris. The beautiful statue of Karomama in the Louvre depicts the “divine adoratrice” in a pleated dress. In the early 20th century, the house of Fortuny, known for its silk and the Delphos dress elevated the pleat again, inspired by the bronze “Charioteer of Delphi”.
 
 
Fashion and everyday life and The designer Issey Miyake is known for his conceptual purity and elegant simplicity. His work exudes exuberance, dynamism, movement, and colour; it is contemporary yet timeless. To capture the joyous, light-hearted character of Pleats Please, Perfumer Aurélien Guichard has composed a bright and cheerful bouquet. A nectar of bliss, an incitation to savour the pleasures of life. Its primary inspiration was light, an intrinsic element in the world of Issey Miyake, in the form of shimmering highlights. Then came the idea of verticality, reflecting the structure of the pleat. To this was added movement, induced by the flow of the pleat as it moves with the body. Free-flowing and yet finely chiselled, the composition is imbued with a sense of comfort.
  
For this new fragrance, the exuberance and heartiness of a floral bouquet was a must - flowers to define the femininity of a subtle delicate composition.The sparkling top note opens with the intriguing aroma of nashi, a hybrid fruit that oscillates between pear and apple, with the pear note predominating. The joyous, upbeat middle note suggests a graceful sensuality, blossoming forth with fresh peony and sweet pea. Indole adds a fleshly, voluptuous touch and “gives substance to the note”, the perfumer explains. The accord is warm and vibrant, like “an invitation to fluidity”. The base note prolongs the sensation of mildness, settling into the rich woody notes of cedar while patchouli, taking on a vertical character, permeates the composition. Sweet, sensuous vanilla infuses the trail with radiant warmth. An absolute of creamy “white vanilla” blends with cosy white musks for a mellow finish.
Guichard wanted to create a pleat-like “vertical” fragrance, a genuine floral that conveys an unequivocal, all-embracing femininity. Like a plush cocoon, Pleats Please is an addictive fragrance, a composition whose meticulously sculpted facets are echoed in its bottle.

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