Shell launched a new promotion on a range of limited edition Ferrari models, in collaboration with Ferrari and the LEGO Group this summer. In celebration of Hong Kong being the first country in the world to launch the product, a 9-day shopping mall event now taking place at Shatin New Town Plaza III from today on. The replica 1:1 Ferrari 150° Italia built with LEGO bricks is now exhibiting at the mall and open to the public for photo shoots. Singer and actor Jan Lamb has been invited to attend the event to share his fuel use and driving tips during the kickoff ceremony.
This promotion brings together three leading global brands and celebrates over 60 years of passion for performance shared by Shell and Ferrari. Shell will concurrently introduce a series of events to share the joy and exhilaration of this successful promotion with the Hong Kong public. For a chance to win a HK$3,800 Shell fuel vouchuer plus an exclusive six-LEGO Ferrari models and minifigure set, simply guess the accurate number of LEGO bricks required to build this LEGO® replica 1:1 Ferrari F150° Italia model! Visit www.shell.com.hk/LEGO for more details!