2012-08-27

《MCM FW2012 @ Munich Wildlife Collection》

MCM FW2012 Munich Wildlife collection revives the spirit of glorious heydays with a nod to exotic wildlife. The wildlife spirit is both implicit and explicit throughout the entire campaign and collection – found in various prints, motifs and mood of the season. The materials and prints are a literal statement of the theme, and is an embodiment of the city’s celebrated 70s which paved the way to a new era of nightlife and a new attitude to life.
The sophisticated FIRST LADY CROCO features the on-trend classic tote shape for the modern woman on the go. As one of MCM’s classic signature lines, this collection gets updated with refreshingly novel details and colours. The First Lady Croco comes in various shapes and colour options. The unique and sophisticated design for the new LEO collection features studs and a leopard print overlayed on MCM’s iconic visetos monogram pattern. Sporting a diversity of studs, the celebrated functional drawstring shape can be dressed up and down and is the ideal bag for a transition from day to night creating a funky and luxurious look.
  
  
  
The new BOSTON M style focuses on simplicity without compromise in functionality. Available in small, medium and large, this classic line is handcrafted with pristine skins such as sand fox and leather. Dressed up or down for casual day wear or a night out, this collection appeals to customers of all ages.The VERONIKA ISIS returns with a charming interpretation of this season with colour blocking and genuine python leather. Featuring a classic metal chain and hardware, MCM introduces a hand crafted must-have luxury handbag. This sumptuous version retains the shape and details of the original Veronika Isis and spikes it up with even more luxurious detailing.
The new LITTLE VERONIKA VISETOS line, combining leopard and calf leather. Available in orange and green, the luxurious new line features a large tote and medium satchel bag. The detachable shoulder straps easily turn the bags from tote to shoulder bag for versatile usage. Highlighting MCM’s originality, this collection is the perfect accessory for all of the season´s colors and silhouettes. The FUNK ROCK LUXURY is the high-end version of the Vintage Visetos Collection, interpret the classic luxury fashion by gold studs. The new-shaped shopping bag is a must for this season since can easily a variety of occasions with the detachable leather shoulder strap.
  
    
  
 The reversible HERITAGE SHOPPER incorporates a simple design to its aesthetic and matches it with MCM’s iconic logo. The line integrates various Visetos materials on one side and a vibrant funky pattern on the other. The shopper is the perfect bag for those seeking both a sophisticated yet casual accessory. The seasonal colors are white, brown, purple, navy, cognac and blue.The brilliantCHANDELIER evening clutch collection is made with enhydris skins, inspired by the magnificent and glamorous decorations on the crystal chandelier. Different shapes of colored Swarovski crystals embedded in by hand to structure the shape of “M” which represents the brand of MCM. Also in used with the soft lambskin and silk lining internally to create the glamour.
  
 
HONSHU TANTRIS has been impressive by its studs. The design features the sharp contrast marked between its black materials and silver-white studs. The brand new products of this season include multi-functional iPad case and leather bracelet with rock and roll style. The quietly black design matches with both of the formal and hip fashion. The URBAN STYLER uses Sapiano leather from Italy. This season the series features ebony and navy bags. The products include briefcase, postman bag, and both short and long wallet. The inspiration is from the travel spirit of MCM. The products highlight the functionality, adopt simple design, focus on practicality and are made of superior quality for the city’s elites.
Named after Portugal navigator Vasco da Gama, VASCO travel series pays attribute to the fearless travelers. Made of gray and navy waterproof canvas, the bag gives a light touch of non-crudeness that is similar to the canvas used in the ocean-going fleet during the Middle Ages. Printed with hotel stickers that recorded travel journey with an old effect, the bags show the courage and belief of future journey. The series includes trolley suitcase, backpack, briefcase, messenger bag, short and long wallet for customers’ selection. HERITAGE extends the story of Cognac Visetos for 30 years, following the very origin of cognac colour. The most explicit detail of the artwork has given surprising design every season. The backpacks with sided pockets are exceptionally practical and stylish. The retro and elegant design of the drawstring is like art of origami to provide a strong shape and considerable space for storage. The series fully represents Munich rigorous and creative design, and serves as valuable collective items today.


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