2012-08-31

《VERSACE New Fragrance @ Yellow Diamond》

Versace new fragrance Yellow Diamond is the new luxury fragrance by Versace. It is as pure as sunlight, an extraordinary bright hue that radiates with a fiery intensity, sparkling the way that only a diamond can. It is a pure sensuality, pure transparency, pure light: once more an authentic jewel of rare beauty unveiled in a fresh and vivid floral perfume; a new, captivating and voluptuous fragrance of true femininity, confident in her charm, in harmony with the unmistakable glamour of Versace.
The fragrance unveils like a burst of light, gleaming and glistening. The crystalline luminosity of citron from Diamante the generous freshness of a pear sorbet fused amongst sparkling notes of bergamot and dynamic accents of neroli. The rare elegance of orange blossom shines through the light of freesia and mimosa and the natural transparency of nymphea. The sensuality of ambery woods the sunny and vibrant character of palo santo wood the refined presence of musk.
The bottle is a unique creation, the luxury of clean geometry. A design of timeless elegance, an exquisite modern piece of unrivalled beauty. Essential lines, precisely placed facets to maximize colour and brilliance. The very elegant and faceted crystal cap seals a bouquet of extreme pureness. Cut as a real diamond, it creates amazing effects and games of light. The design of the box is inspired by a characteristic baroque Versace decoration, a very sumptuous and refined dress for the most rare and desired jewel. The shades of colour range from pale to vivid yellow. The logo in sparkling blue, almost electric, stands out on the front in stunning contrast.
The Advertising Campaign was shot in Paris by Mario Testino with the creative direction of Donatella Versace, the advertising campaign for Versace Yellow Diamond shows the Australian top model Abbey Lee Kershaw. Infinite beauty reflects itself in the transparency of a diamond and radiates all around beams of crystalline light. A bright, ethereal and luminous image. The rarity of a ray of sunshine that reveals a new sensorial dimension.


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