MONCLER AW2016/17 ‘A SURREALIST FANTASY’ Ad Campaign is once agian teamed up with Annie Leibovitz is based on a common vision of creative experimentation. In the forthcoming Autumn/Winter season, this relationship is revealed through a spellbinding sequence of particularly evocative shots. Weaving a tale from a fantastical viewpoint, the shots feature an imaginary world which brings the natural world together with a language of surrealist inspiration. The result is a unique story, and one which draws on the world of fantasy, whilst overlapping once again with elements inspired by Nordic sagas. Snow and cold are the very cornerstones of the brand, and here they provide the backdrop for all the images, whilst nature itself is transformed into a fairytale environment to be experienced and lived.