mylifestylenews

2016-09-21

GIVENCHY BY RICCARDO TISCI AW2016/17 Ad Campaign

Riccardo Tisci for Givenchy gang is out in force; a motley crew of tenacious men and women, iconic faces mixed with new ones feature in this latest AW2016/17 advertising campaign. Expressed in these stylish group snapshots all in or out of New York doors, as a symbol for new beginnings presented with three different Givenchy worlds for men and women.


A stylish woman leaving an Art Deco building in New York and an elegant businessman dressed in smart black suit. Girls showing off their street style outside a college in the Bronx and wearing the same Donkey Jacket (inspired by English miners from the 30s) as a group of bad boys rocking the urban look inspired by the 90’s musical scene.


Fashion silhouettes as the glam rock fans backstage at a concert, the slender physique of a psychedelic yogi in their ashram, or the skinhead couple in their bomber jackets and lace-up boots.


Every single image asserts a strong and distinct identity, characteristic of the Givenchy gang. The Givenchy woman carries the new bag of the house: The Horizon. As a synonym of hope for Riccardo Tisci, its name was chosen to deliver a positive message, to evoke the prospect of a bright future.