Bell & Ross is devoted to its four design principles, namely optimal water resistance, high precision Swiss mechanical movements, distinct visual indicators and special functionality designed for specific uses. With such clear objective and principles in mind, the brand has presented numerous watch creations that are practical, reliable and stylish. Featuring a classic round dial framed in a square case, the BR01 series has become a signature of Bell & Ross.
Like space itself, the creativity of Bell & Ross sees no boundary. Aiming to conquer the space, the brand has painstakingly created BR-X1 HyperStellar and BR S Diamond Eagle. Together with VINTAGE BR AÉRONAVALE, the novelties were unveiled in Hong Kong at the “Space Odyssey to Time” launch party held recently.
Matching the theme of the novelties, the “mothership” was decorated in blue to create a mysterious atmosphere resemblance to the space. There were planets “orbiting” in front of the midnight blue background, graced with lighting and music effects and guests were set for an amazing star trek. During the journey, the guests took pleasure in taking photos at the photo booth, in which the background could be transformed into different sceneries in space with just a click of the button. And as a testimony to this exceptional trip as well as wearing a specially-designed temporary tattoo.
A video of BR S Diamond Eagle was shown to the audience, revealing the distinctive features of the timepiece, graced with an elegant demonstration followed by the showcase of the remarkable BR-X1 HyperStellar by models Jocelyn & Anthony Sandstrom. The ceremony was completed by a group photo of the officiating party and a toast for the successful launch of the timepieces.
Mr. Carlos Rosillo, CEO & Co-founder, Bell & Ross remarked, “Each of the three timepieces that we launched today has its own characteristics: made with aerospace material, BR-X1 HyperStellar is themed around exploring the space while BR S Diamond Eagle was inspired by the Aquila constellation. These watches are endowed with practical functions as well as beautiful designs, representing the philosophy that our brand holds onto.”