mylifestylenews

2016-09-01

GUCCI Pre-Fall 2016 Ad Campaign

 Gucci Pre-Fall 2016 Advertising Campaign is set in a glass-domed tropical aviary where wild plants and wandering flamingos move freely across patterned rugs and among piles of old books.


The images portray an energetic, emotional, surreal riot of colours, textures and movement, recalling the spirit of many of the House’s new flora and fauna-based prints.


In this chaotic and cluttered wonderland, more is definitely more.


Populated by a cast of carefree characters, playfully interacting with each other and the vibrant space they inhabit, the campaign is an exploration of the bizarre and eccentric, telling a compelling story of youth, curiosity and liberation.


CREATIVE DIRECTOR: 
Alessandro Michele 

ART DIRECTOR: 
Christopher Simmonds 

PHOTOGRAPHER/DIRECTOR: 
Glen Luchford 

SET DESIGNER: 
Gideon Ponte 


STYLIST: 
Jane How 

HAIR STYLIST: 
Paul Hanlon 

MAKE UP ARTIST: 
Yadim Carranza


MODELS: 
Nicole Atieno
Polina Oganicheva 
Eva Minaeva
Laura Hagested 
Lia Pavlova
Fionnan Mi chael Byrne-Perkins 
Elie Van Ravels 
Anton Tofgart 
Lucas Dambros