Giorgio Armani believed that the time was right to return to the heart of the creative process, and produce a collection made entirely by hand, from the finest materials. As Giorgio Armani revisits his first love – tailoring and launches the Giorgio Armani Hand Made To Measure service. As with couture for women, suits tailored to the individual wearer speak of a commitment to craft and quality. This season, specialized tailors from Italy will provide exclusive made to measure service for continuous three days in Hong Kong and welcome for appointment.
September 23rd & 25th
Giorgio Armani Canton Road store
Shop G101 & L2, No. 7-25 Canton Road,
Harbour City, Kowloon
+852 2956 2123
September 24th & 26th
Giorgio Armani Central store
Shop G1 - G2 & 103 - 104, Chater House,
No.11 Chater Road, Central
+852 2532 7700
It should come as no surprise that the designer, whose name is synonymous with modern luxury Italian tailoring, should choose to return to experimentation in this field. After all, Armani is credited with re-defining the idea of modern tailoring and ushering in a new era of comfortable and relaxed clothing for both men and women. “I realized that I have clients who really do want a unique product, made specifically for them. Hence, I decided to create a Hand Made To Measure service, where a customer gets all the benefits of a tailor-made garment – unique fit, fabric, lining, buttons, details – as well as the signature Giorgio Armani look. This collection really does bring the traditional and the modern together, combining the origins of the tailor’s craft with the innovations of a contemporary design studio.”
“To qualify as a true bespoke, or hand-made garment, there are certain elements you need to deliver,” says Giorgio Armani., “that is to say the suit should embody certain recognised characteristics of made to measure tailoring. The Giorgio Armani Hand Made to Measure suit includes them all.” The customer who wears Giorgio Armani is accustomed to excellent service. When he comes in for a fitting for a Hand Made To Measure suit, he will experience the ultimate in the luxury shopping experience. He will be helped and guided by highly trained staff. He will be able to feel the fabrics, select those he likes (with the aid of staff who will be able to advise which cloths work best in which styles), choose his own lining, style of button and select a silhouette, including the type of lapel, pocket positions, single or double breasted, pleated or non pleated trouser. The process of making a hand made suit has been streamlined to fit in with the busy working schedules of the clients. Of course, the beauty of this process is that Giorgio Armani will now have a unique pattern for the customer, so he can order new suits without actually coming into store. Customers will receive swatches of fabrics at their homes or offices, and they can literally order a new hand made garment over the phone, in the confidence that it will match the fit of any they already own. Giorgio Armani’s new Hand Made to Measure service allows access to the designer’s studio, and invites the client to become part of the design process; the result is a truly exclusive and unique suit, customized to his specifications. It even features a personalized label. This service is offered in selected Giorgio Armani boutiques worldwide.