The GG Marmont is a design inspired by a buckle that was used by Gucci in the Seventies. It’s distinctive GG detail is one of the House’s strongest and most recognisable symbols. But though the roots of this bag lie in the House archive, the twenty-first century version of the GG Marmont is decidedly synonymous with the aesthetic world of Creative Director Alessandro Michele. In this new version of the GG Marmont the GG motif appears as the main ornament. The new handbag is an evolution of the original style, featuring softer construction. The models of GG Marmont range from shoulder bags in three sizes to tote bags and camera cases. All come with brass chain shoulder straps featuring a leather detail. And all combine functionality with femininity.
Materials used are calf leather, velvet and crocodile. There is quilting on the smooth calf leather styles either in a chevron or a cubic design, the latter with the addition of studs. Chevron quilting is also a feature on some of the velvet styles. The colour palette includes a multitude of hues: black, mystic white, hibiscus red, pink intense, yellow, fuchsia, peacock and dark emerald. There are also models using a combination of colours, notably black and mystic white.
Linings are in beige-coloured microfibre for the leather models, beige nappa leather for the crocodile models and peony-coloured silk for the velvet models. The metallic elements notably the GG motif itself are in antiqued gold, and there is a ‘quilted’ heart detail or GG design on the backs of some of the chevron-quilted bags. For the shoulder bags the closure is a pin closure with a side button, while the totes have a hidden magnetic closure and the camera bags a zip closure. As well as coming in a myriad of colours, materials and styles, the GG Marmont has been designed with practicality in mind and, depending on the model in question, features zippered or open pockets inside.