Opening Ceremony captures the like-minded spirit of Esprit, joining forces for the first time as Esprit by Opening Ceremony - a move to re-introduce the iconic brand to its audience in a modern context for the Fall 2016 collection.
The collection is comprised of forty (40) apparel and accessory styles, including pieces for men and women as well as unisex styles and accessories. Inspired by Esprit's original Californian roots and its heyday in the 80s and 90s, the collection is colorful, fun and versatile - several pieces are reversible.
Esprit by Opening Ceremony launch globally this fall at select retail partners: Opening Ceremony in New York and Los Angeles; Selfridges in London; Tom Greyhound in Paris; I.T in Hong Kong; and online for global shipping at openingceremony.com
An accompanying campaign, shot by Charlotte Wales and styled by Charlotte Collet, features an ensemble cast of models evocative of Esprit’s iconic 1980s advertisements. This collaboration takes on fall with the relaxed California ease at the core of both OC and Esprit; silhouettes are designed to be form-fitting or drapey, customizable to the wearer’s needs. Simple windowpane patterns and ginghams mix with more whimsical Dalmatian and graph paper prints. Fall neutral staples like clay red, camel and ivory are offset with hints of lapis and gold. Esprit’s iconic multi-colored logo returns on a series of T-shirts, sweatshirts, hoodies and accessories.
“We’ve loved Esprit since we were teenagers, and as with our roots also in California, this collection is one of our dream collaborations,” said Humberto Leon and Carol Lim, founders of Opening Ceremony. “This is Opening Ceremony’s interpretation of the original Esprit staples that we hoarded for our closets growing up, and we want to make this generation just as excited about Esprit.”
“We are happy to see the creative vision of our founders, Susie and Doug Tompkins, revived in a contemporary and current way by way of Humberto and Carol’s design sensibility,” said Arnd Müller, Chief Brand Marketing Officer of Esprit. “It shows that Esprit’s original vision is still today as relevant as ever.”