mylifestylenews

2015-07-02

HUBLOT Enters Into The World of Poker Players


HUBLOT has once again proven itself to be first, unique and different, as the first luxury brand to invest in the international professional poker circuit as Official Timekeeper and Official Watch. The passion of “Art of Fusion” representing innovation and renaissance as its brand philosophy since it was established. The philosophy leads the way for Hublot in its tireless exploration and imaginations, transforming artistic concepts into extraordinary masterpieces.


After football, American basketball and cricket, Hublot has achieved yet another master stroke in the world of sport by signing with the World Poker Tour to become Official Timekeeper and Official Watch of the international poker circuit, once again proving itself to be first, unique and different, as the first luxury brand to invest in the international professional poker circuit as Official Timekeeper and Official Watch. Hublot was the first luxury brand to enter professional football in 2006, with the immense marketing and commercial success that we expect of the brand. It was also the first luxury brand to enter American basketball in 2011. That same year, Ferrari chose Hublot to be its Official Timekeeper and Official Watch. Then in 2014, in addition to poker, Hublot was also the first luxury brand to enter cricket, one of the world's most popular sports, particularly widespread in India, Australia, the Middle East and in all Commonwealth countries, which offers Hublot great additional geographic coverage on four continents.


World Poker Tour has authorized Ourgame International as a licensee to help develop WPT branding in the Asian nations. Loic Biver, General Manager of Hublot Greater China remarked “Hublot has once again proven itself as the first, unique, and different luxury brand to enter international professional poker circuit and become the Official Timekeeper and Official Watch of World Poker Tour. I am confident this collaboration can extend Hublot’s presence and passion of “Art of Fusion” to the next level with the global presence and televised tournaments of World Poker Tour and I am looking forward to seeing the results”.