FURLA showcases its FW2015 Men & Women collection captured the element of the theme “An Explosion of Joy” in Hong Kong recently. Exalting the brand's signature traits and DNA filled with joyfulness, creativity and top-tier quality, the collection effortlessly innovated to show the playful side. The Furla woman is upbeat and self-confident, juggling a dynamic lifestyle with joyful attitude. Exclusive patterns, bold colours and innovative details play a key role, further underscoring the Made in Italy craftsmanship and artisanal expertise while bursts of neon bright, glossy studs, high-gloss surfaces and abstract patterns resonate throughout the collection, making each bag glitter under the spotlight. Daring colours and finishing characterise the top-performing “Metropolis”, a labor-intensive Italian-made bag of small geometric proportions that this season dazzles in sparkling gold, silver and bronzed leathers.
Further blurring the line between fashion and art are the colour-blockings that cut geometric patterns across the new shape of the season: the full-grain bucket “Viva”, as well as on the “Piper”, a classic of timeless appeal innovated to cool effect via clashing blocks in up to four-tone combinations. Elements, including chains and metal details in bright contrasting colours that adorn the zipped front of the “Diana”, a small chain-strapped style in silver leather that woos a self-assured and contemporary woman. The palette is a mix of soft and feminine shades blended with precious and elegant nuances such as petroleum green, wine red and deep yellow.
FURlA man effortlessly swings between his fast-paced urban activities to laid-back weekends in wilder outdoorsy settings. Sophisticated and fashionable, aspirational and attentive, the Furla man is always on the go, an adventurer seeking accessible luxury for everyday wear. He favors accessories and small leather goods with a strong personality and top craftsmanship that bond innovation and tradition to bold effect. In his quest for multi-occasion versatility and understated elegance, to be worn from dawn to dusk, he relies on a trailblazing exclusive –The Furla Modular Bag. The perfect “cross-over” style, the Modular Bag easily converts from tote to duffle, adapting to work-into-weekend agendas and last-minute plan changes. A kit that includes two handles, two duffle sides and two tote sides that are interchangeable for a two-in-one concept.
Pushing the boundaries of customization, the Furla Modular Bag can be assembled in-store and the kit can be enriched with additional pieces in different colors and materials to create your very own design. The entire collection echoes the idea of practicality with day and travel bags that include soft totes, backpacks, messenger bags, cross-body styles, all in different sizes. And still practical smartphone cases, organizers and computer cases, complemented by wallets and belts, blend form and function.
Overall, the colors nod at gentrified palette of slate gray, black, ocean blue, fern green, brown, burnt orange, tan and tobacco brown. The supple full-grain leathers gain a contemporary and sophisticated feel via an Ares scratched print effects. Tartan, an all-time winter favorite, and a sturdy green-waxed cotton matched to leather for a revisited city-meets-country look that is modern, cool and relaxed.