Diane von Furstenberg opens its fifth store in New Town Plaza mall, Hong Kong recently. The 1,200 sqf shop is the latest adaptation of the new DVF store design concept. Inspired by the brand's core equities, the interior evokes playful sophistication and modern femininity that is effortless, sexy and on-the-go.
Iconic graphic patterns contrast a white, gallery-like interior, with printed art and canvas wall coverings in black steel frames lining the walls throughout.
Luscious fitting room drapery in DVF pink create spaces that celebrate and empower the DVF woman. The shop offers the full collection of Diane von Furstenberg ready-to-wear, and a broad selection of accessories including handbags, shoes, belts, scarves, jewelry and eyewear. It also features a dedicated wrap shop, which offers the full range of wrap dresses, gowns and jumpsuits in DVF's most iconic prints.