Living proof. is where beauty meets brilliant science to create your perfect hair day. Born in the heart of biotech, in Cambridge and founded by world-class scientists and beauty experts with one simple ambition: To challenge conventional wisdom to solve your toughest beauty problems. Using technology originating from MIT, new molecules that have never been used in beauty before was invented and patented and develop innovative solutions that change the way your hair behaves, for head-turning, bliss-creating, confidence-boosting results. And the only one who can prove it, is you. The patented molecules, OFPMA, creates an exquisitely thin, invisible shield around each hair strand. It helps to repels dirt and oil so hair stays cleaner, longer. It can also fights humidity and creates healthier hair over time as well as polishes, strengthens and protects hair strands. A tiny molecule does big things, PBAE, is a more effective way to bring volume and texture to hair. It creates a microscopic pattern of thickening points on every hair strand. It helps to make fine, flat hair look, feel and behave like full, thick hair. It builds revivable. long-lasting volume without stiffness and create friction, the physics behind getting texture and volume, ob even the finest hair. Hair care product ranging from Perfect hair Day shampoo,conditioning, treatments and Styling product includes hair spray, hair serum, styling cream& mouse and mist.