Tommy Hilfiger 2012 Holiday Par-tay video campiagn features everybody’s favorite extended family “The Hilfigers.” The Hilfigers are the beloved fictional all-American family at the heart of the brand’s marketing strategy. The group of eclectic characters debuted in the company’s Fall 2010 advertising campaign, including the Holiday 2010 television campaign “Feast-us Interrupus.” The Holiday Par-tay cast features the entire Hilfiger family: Noah Mills with Jacquelyn Jablonski, Emily Baker, Andre Douglas, Bernard Fouquet, Chloe Blackshire, Eric Fry Halperin, Gracie Carvalho, Julia Hafstrom, Lea Sorensen, Luis Borges, Marcel Castenmiller, Max Rogers, Sam Way, and Morgan IV and V, the family basset hounds.
It is all started from the eclectic family home, Casá Nobiliùs Maisõn-us, with sounds of a great party coming from inside the house. The door opens and immediately we’re surrounded by Hilfigers welcoming us to their Holiday Par-tay. The presents have been opened and the Hilfigers are wearing all of their gifts at once, creating an explosion of holiday tartan and cheer. The festivities continue in true quirky ‘Hilfiger’ form until they are unceremoniously cut short by Morgan IV, the family’s basset hound. “I love this holiday season’s ad campaign featuring the Hilfigers. It is part fashion commercial, part music video, and full of amazing energy and spirit. The family perfectly represents our heritage of preppy American sportswear with a twist. TheHoliday Par-tay campaign captures the Hilfigers at their fun-loving, quirky best, spreading our version of holiday cheer across the world.” Said Tommy Hilfiger. The commecial directed by Francis Lawrence, creatively directed by Trey Laird and styled by Karl Templer given the holidays a preppey takeover.
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