H&M Spring 2013 men collection are full of colours and vivid prints and confidence sets the tone with a mix of decades and styles coming together to push menswear in a new direction. The suit continues as a key item, updating a traditional smartness with new cuts, colours and textures.
Green and broken white especially worn with an ethnic print boxy T-shirt or simply with a decorative shirt for a true modern bohemian feel. The look is brought right up to date when matched with some short shorts in a playful pattern or in a vivid colour.
New possibilities come from all-over graphic prints on suit jackets, trousers, shirts and T-shirts, and uniforms are the inspiration for utility garments with epaulettes and functional pockets. A hint of 1950s comes through in the essential baseball jacket, or biker jacket, while slacks are the new trouser trend, bringing the tailored trouser into the 21st century. Printed scarves finish the look, along with ethnic inspired shoes and espadrilles, with the baseball cap and active trainers adding a new twist, especially when worn with tailoring.
“This spring at H&M we’ve travelled through menswear’s heritage to make something that feels truly contemporary. It’s so exciting that men today are wearing more print and more colour, and are confident enough to try something new in order to find their own personal style,” says Andreas Löwenstam, H&M’s head menswear designer.