Every year ABSOLUT®
VODKA always comes out with extraordinary and unexpected arty design for its bottle towards the end of the year for its fan to collect the one time off limited edition bottle. This year, introducing the ABSOLUT® UNIQUE – a limited edition of uniquely
designed and numbered bottles. Only 1,800 (out
of 4 million worldwide) of these colourful, vibrant bottles has just arrived in
Hong Kong, ABSOLUT®
UNIQUE is guaranteed to become a truly personalized gift – or the perfect
addition to a party or collection.
Every bottle is a one-of-a-kind work of art, each decorated with bright colours and patterns.The uniquely designed and individually numbered bottle. To make close to four million unique bottles, ABSOLUT® used nineteen colours for the coating, five for the splash guns and sixteen colours for the fifty-one pattern types.
Mattias Elg, a Quality Management Professor from the Linköping University in Sweden, figured out that ABSOLUT® could create 94 quintillion bottles – that's 94 times 10 to the 18th power – before two similar ones would appear. That equals more than 13 billion bottles for each person on earth. ABSOLUT® has won several design awards for its previous limited editions, including the FAB award, Eurobest and the Cannes Lions award.
To achieve this truly unique limited edition, ABSOLUT® had to re-engineer its entire production line. It required a complex interaction of human and mechanical elements, and a carefully orchestrated randomness, to achieve the desired end result. Splash guns and colour-generating machines were set up, and complex coating, pattern and placement algorithms were programmed to ensure that no two bottles would be alike. A combination of thirty-five different colours and fifty-one pattern types were applied to the bottles. A striking look was achieved by colour contrasts and each bottle was finished with a white, matt paper label that features each bottle’s unique number. The result is close to four million strikingly designed bottles.
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