《LEONARD @ Re-Opening》

The re-opening of the store unveils a new look that complements the launch of the latest LEONARD FW2011/12 collection, where luxurious prints take on a whole new character and attitude. More fashion-forward than ever before, the line introduces an innovative style that exudes true sensuality and a boldness that is more graphic than romantic, evolving into a hip and edgy style, while preserving its signature print designs and floral patterns. 150 grams of happiness. Simple, light, yet strong and beautiful – this is the LEONARD spirit. The subtle harmony of movement and colours, just as life should be, is its story. In turn, the LEONARD woman is graceful, vibrant; her beauty unwavering as she flows into any room with confidence and ease. And just as LEONARD takes pleasure in discovering new treasures, it is this philosophy that the brand recently unveiled a new look to its flagship store in Hong Kong sees a makeover that reflects a new design direction.
The setting of the store takes a minimalist approach, drawing out the colourful exuberance of the collections and creating a luxurious atmosphere through a combination of pared-down volumes, shapes and of precious materials. In an ambiance of alternate matte and glossy areas along with black and white walls, ceilings, and floors, the colourful and graphic palette typical of LEONARD can blossom. A set of large mirrors of different heights create the perception of spaciousness and comfort, while the tone of sophistication is hinted through the white walls of smooth, shiny finish and glossy sandstone floor. Black-lacquered furniture display scarves, accessories and perfumes, while dresses are lightly and elegantly suspended on displays that hang from the ceilings. As a final touch, a video tower plays images of Paris fashion shows to allow customers to view the complete looks of the latest collections.
President Daniel Tribouillard and CEO Nathalie Tribouillard-Chassaing of LEONARD flew in to officiate this grand re-opening event. 

No comments:

Post a Comment