Italian fashion house Pennyblack launches the Hong Kong "stop" of its Blog and the City" project together with their new face of the regional ad campaign pop singer/blogger Sherman Chung highlighting the brand's five different looks for Fall 2011 namely ANDROGYNOUS, EQUESTRIAN, GRUNGE, DOWNTOWN and UPTOWN. Chung portrays the "Penny Gang" - five different women with distinct personalities who share a common passion of style.
An illustrations of herself dressed in the five different looks was commissioned by the brand will also blog her Pennyblack fashion experience. A special mailing stamp sheet featuring Sherman has also been produced and can be redeemed or purchased at Hong Kong Pennyblack boutiques.
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