MAX&Co. FW2011 reinvents the romance and sensibility of dressing with hats by collaborating with prestigious hat manufacturer Borsalino, a brand that is not only synonymous with beautiful crafted hats made in Italy, but also as a symbol for style and elegance.To celebrate this special collaboration and the launch of the MAX&Co. ifc mall concept store, a special il mio capello (my hat) event was held at the atrium, ifc mall.
The mall’s atrium has been refashioned into a classical Roman piazza with a display of the MAX&Co. Fall collection and a short film by Italian filmmaker Carlotta Manaigo. Using an evocative narrative filming at atmospheric, picturesque locations around Rome, the short depicts a couple exchanging subtle glances in suspended gestures, forming highly romantic imagery. The MAX&Co. crossover with Borsalino resulted in a fruitful collaboration of four exclusive hats named after Italian locations (Siena, Milano, Roma, Torino). With a sensibility that is contemporary and easy to wear, the mini collection offers the perfect accessory for the fashionable that defies age, attitude and style.