This A/W2011, Aquascutum marks the beginning of a new era by introducing the concept of ‘160 Years of British Heritage’, Aquascutum celebrates all the British hallmarks that have ensured the label’s iconic status, emphasizing its blossoming position as both a luxurious and innovative brand. To represent the global image of both the British heritage culture and its diversity over 160 years of history, Aquascutum has invited pop singer Sammi Cheng as their new face for the brand in the Greater China region.
Cheng showcasing their heritage signature item – trench coat in a modern way. This advertising campaign is shot by the German renowned photographer Vincent Peters, with the theme of ‘Dressing the powerful’, not only breathing the feminine elegance of Cheng, but also dressing her powerful, possessing her own personality and a modern edge. An event was held recently at its Ocena Terminal store to celebrate the brand's 160th anniversary together with Cheng showing the lastest 2011 FW collection.