The Pacific Place Fashion presentation is back. From 8th September, it will become a gigantic look book, housing styles of the season from internationally renowned brands; an inspiring starting point for fashionistas wanting valuable new insights into the key FW trends. This FW2011 brings its shoppers “MY STYLE” to celebrate their personal style, providing them with a premium shopping experience that will inspire them to incorporate the latest trends of the upcoming season into that style. Each and every one of us is unique, and our individuality is further enhanced by the way we express our personal style. Much more than a look, our style defines who we are — our personality, our values and our way of life.
The fashion presentation kicked off this three-week campaign on 8 September 2011 at Pacific Place. Featured brands including DAKS, Harvey Nichols, Jean Paul Gaultier, kate spade new york, Kent & Curwen, Sergio Rossi, THE SWANK, MAX&Co., MARC BY MARC JACOBS and VIVIENNE TAM hit the runway to introduce this season’s must-have new collections. The three sections of the presentation began with the themes of ‘Elegance’, ‘Chic’ and ‘Power’ where participating brands showcase hottest on-trend looks. Celebrity guest Sammi Cheng also celebrated the launch of this spectacular new campaign by making a dazzling guest appearance on the runway in Harvey Nichols new collections.
The night also marked the official launch of the mall’s inaugural and long-awaited lifestyle magazine “MY PLACE”. It contains all the information you need to make the most of Hong Kong’s leading mall, the renowned brands it carries and the city lifestyle it embraces.