GUESS Launches Online Shopping

GUESS 2016 Collection turns up the heat to celebrate GUESS E-commerce debut launching revolutionary denim collection. The revolutionary JeanCare Denim Collection that soothe, hydrate and nourish the skin. The Stay White denim collection has a Smart GUESS technology that provides high wash durability and liquid resistance. #GuessEco# denim capsule collection is designed with a sustainability philosophy. All collection can be purchased on the newly established GUESS web shop http://www.guess.hk/en/.To celebrate of the launch of GUESS ecommerce, enjoy FREE shipping and 10% off discount on your first e-shopping purchase!

The revolutionary JeanCare Denim Collection that soothe, hydrate and nourish the skin GUESS is now introducing the newest launch from Smart GUESS technology, JeanCare, a nutrient-enriched denim collection delivering touchably soft skin.  JeanCare is made with advanced Slimtex technology and is enriched with nutrients including ginkgo extract (helping with blood flow), sea kelp (reduce the build-up of cellulite deposits to improve skin) and vitamin E (anti-oxidant properties) that soothe, hydrate and nourish the skin.

GUESS’ newest assortment contains a Slimtex finish and works by incorporating millions of micro-bubbles, so as you wear the jeans, movement helps to burst the bubbles and release the ingredients into your skin.  Its skin-smoothing effects absorbs easily into dry skin providing an instant hydration that will lasts all day long. This innovative fabric not only creates a slimming effect, but is infused with a calming lavender and chamomile scent that is released with each wear, ensuring you feel as good as you look.

GUESS’ newest assortment contains a Stay Dry Stain Repellent finish that acts as a protective layer repelling against both water and oil based liquids. Once the liquid touches the denim, it resists absorption and simply rolls off. The second finish, Stay White Stain Repellent, has proven high-wash durability for over 20 washes, brightening the fabric after each wash. This innovative new denim collection is offered in a range of fashion-forward styles including a seamless shape-up jegging, pencil skirt, peplum top and a button-up overall.

As sexy and iconic as ever, GUESS is expanding into eco-friendly fashion with the creation of its first #GuessEco denim capsule launching in the SS2016 season. Designed with sustainability in mind, the collection features denim produced using more efficient processes that allows for significant water and energy savings, considerably reduces CO2 emissions, and an emphasis on using chemicals with a low environmental footprint, such as water-based colorants.

The capsule’s jeans feature a higher percentage of organic cotton and its internal lining materials consist of 30% recycled polyester. GUESS has also selected officially-certified trim materials for its #GuessEco denim: our leather tags are certified by OekoTex, the International Association for Research and Testing in the Field of Textile Ecology, while our buttons and rivets feature the Low Impact Finish Ensemble (LIFE) treatment.

For its #GuessEco capsule, GUESS has scouted for the best suppliers, fine-tuned its washes to achieve natural resource savings, and collaborating with external laboratories for product testing, with the goal of reducing our impact on the environment.With every #GuessEco purchase, environmentally-conscious customers will receive free gifts with purchase*: an exclusive shopping bag and t-shirt in organic cotton certified by the Global Organic Textile Standard (GOTS).

The women’s summer collection is dominated by light-weight silhouettes including dresses, rompers, button-down tops, tanks and cut-off denim shorts. The collection also offers a handful of refined staple pieces including crisp button-downs, seersucker and maxi shirt dresses as well as fitted denim pencil skirts.

Floral skirts and denim jacket lend a fashion-forward approach to your summer wardrobe.  In true GUESS fashion, denim makes a strong return this season in the form of flares, skinnies, jumpsuits, tops and overalls in several fits, washes and fabrics with touches of embroidered florals and heavy distressing.

This season, the men’s collection blends together a combination of traditional staple pieces with a selection of fashion focused garments including statement denim and bomber jackets with eye-catching embroidery.  Short and long sleeved button-downs in chambray, denim and linen paired with crisp white denim jeans are a go-to ensemble for any summer day.  Light-weight sweaters and tees with black and white stripes and checks are summer essentials that pair nicely with any summer denim styles.

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